How going green can affect your bottom line

It seems that every time I open a newspaper or watch the news I am subject to another article declaring the rise of fuel bills and the worrying scarcity of natural energy resources in today’s world. As a result it seems that it is not just ‘cool’ to be green, it is now having a direct effect on the bottom line. And this also applies when you’re building wireless networks.

So, with this in mind, and our customers regularly asking us for advice on how they can build networks that are cost effective while maintaining their integrity, we decided to look a little closer to home. The real financial measure of a network is in the operating costs, but all too often the procurement team are too interested in the CAPEX coming within budget as opposed to considering the total cost of ownership (TCO) of a network.

But when the equipment that is deployed is planned to stay there for several years to come, surely the TCO should be a little higher on the priority list?

With this in mind, we took a closer look at the energy usage of both our low and high-power remote units: the MBF 20 and 40. We considered what one of our customer’s ‘typical’ networks might look like and calculated the running costs per annum over 24 remotes. The calculation is based on an electricity cost of $0.15 per kWh.


Although we work hard during development to ensure our products remain world-leading, even we were pleased to see the results on paper when the comparisons had been made. Due to the low power consumption of the units and their operating efficiency, our customers could see a 30% cost saving compared to other products on the market.

When you factor this into the other costs of running a network, particularly one of a reasonable size, this is quite a significant saving.

And if you go a step further and this saving is considered over several years, it actually adds up to the equivalent of getting a ‘typical’ network of remote units completely free of charge after 4 years. The savings that can be made would pay for the network!

So next time you consider saving a little money in the short term, it is worth remembering the effect that it could have on your network over a longer period. And of course, on your business’s bottom line.


Moti Shalev Moti Shalev
Product Marketing Manager, Axell WirelessMoti Shalev joined Axell Wireless in 2009 as Product Marketing Manager with the responsibility for defining the product management strategy. Moti has a B.S.C EE in Electrical Engineering and over 20 years of worldwide experience in the telecommunications industry.


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