One year on and a legacy to be proud of

Here at Axell, we can’t quite believe it has been a year since the London 2012 Olympic and Paralympic Games!

Many of us have spent the last week or so reminiscing and reliving some of the highlights of the Games. We remember well the lengthy build-up, the nerves during the opening ceremony and the high hopes for our performance…but our appearance was much more ‘behind the scenes’ compared to the athletes.

With last year’s Games being heralded the first ever truly digital Games, Axell was proud to play a pivotal role in that accolade, after providing uninterrupted mobile coverage to the Olympic Stadium and other on and off-park venues.

The UK mobile operators, along with Airwave, the public safety operator, formed the Joint Operators Olympic Group (JOOG). The group was created specifically to deal with the mobile traffic challenges presented by the Games. JOOG understood the considerable challenge of delivering cellular coverage across the entire Olympic Park and associated venues. The mass proliferation of smartphone technology led JOOG to consider both raw capacity, and the propagation of such capacity to the many attendees around the various Olympic venues, as critical requirements.

Take a look at our video to find out how we worked closely with the project’s lead operator, EE, to ensure the coverage we provided to over 10 million people during the 4 weeks of the Games last summer was seamless.


Laura_Blog Laura Clifton
Marketing Communications Manager, Axell Wireless

Laura is a technology marketing specialist and has worked in a range of different industries and with a variety of tech products for over 10 years.


Back to blog list